That was one of the standout lines when we recently spoke with James Bastable from Photos.co.uk about how they’re pushing things forward in industrial and logistics marketing.
The way industrial space is marketed is changing quickly, and the shift feels pretty clear. It’s moving away from static images and towards fully interactive visual experiences. Virtual spaces being shared around the world on their remote servers.
Virtual tours are becoming the new normal
What used to feel like a nice extra is now something people expect.
But these aren’t just simple walkthroughs. The tours we’re seeing now are far more considered. They help occupiers explore layouts, understand how a building flows, and get a real feel for the space without needing to be there in person. It saves time and helps move decisions along much faster.
CGIs are opening doors earlier
One of the biggest changes is the ability to market space before it’s ready. Photos.co.uk are mapping developments before the steels are erected, meaning the marketing is ahead of practical completion.
Whether it’s a refurbishment or a pre-let, high-end CGI visuals and fly-throughs are helping agents and developers present a finished vision rather than an empty unit. It gives potential tenants a much clearer idea of how the space could actually work for them.
Where it gets really interesting
Photos.co.uk are now blending real footage, virtual tours and CGI into one joined-up experience.
You can walk through a live warehouse, switch between different layouts, and start to visualise fit-outs in a way that just wasn’t possible before. All of this can happen before anything is signed.